Form Design – Better Forms for More Conversions

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Forms and their design are a central part of almost every website and therefore a main part of the customer journey when it comes to transmitting personal data via the website. This can happen, for example, as part of a newsletter registration, the checkout process or even filling out a contact form. The design of the forms used is often not analyzed in more detail when it comes to improving the conversion rate. In this guide to optimizing forms, you will learn everything you need to know about the structure and design of a form, best practice tips for intuitive design, an insight into the form basics and, finally, a note on what is important in a good error message so that your users convert and don't abandon the site.

Layout and structure of a form
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Keep it simple
When designing and structuring forms, you should always keep one thing in mind: the form should be as simple and straightforward as possible. Many users just scan it because forms often ask for the same content and are structured in a similar way.
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Only ask for relevant information
What information do you absolutely need? Remove all fields dominican republic mobile numbers list that you don't necessarily have to ask for in the first step. This way you minimize the number of hurdles, create clarity, and users are less likely to question the necessity of the fields.

It can also be useful to group related content into one field, such as first and last name. This increases the likelihood that users will fill out the form completely, as there are no questions about the relevance of the information required. Forms can often be filled out more quickly using auto-fill.

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Arrangement of the fields
Think about the order in which the fields should be arranged. We recommend that you keep to the order that is expected and start with simple questions. You should only ask personal questions, such as for credit card information, at the end.
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Use a single-column layout
Single-column layouts are easier to process cognitively than multi-column layouts. Therefore, use a simple arrangement if possible. An exception can be made for related input fields such as city, state and zip code or date and time.
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Use semantic groups
Related fields should also be placed in close proximity to each other. Here you can also create a structure with a visual separation or individual section headings.
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Minimum size of the fields
The fields should not be too small, too narrow or too close together. Otherwise, this can cause problems, especially on mobile devices. For touch, the fields should be at least 48x48px and 46x46px for click. A spacing of at least 8px is also recommended.
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Be careful with pre-filled fields
Predefined fields can save users work and reduce effort. At the same time, they have a lot of potential for errors and should only be pre-filled if you are sure that the information is correct. In most cases, users skip these fields and do not check them in detail.
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Allow autocomplete
To make it easier for users to fill out the form, you can alternatively allow the browser to automatically fill in the form. For this, the browser must understand the contents of the fields. Use common terms for the input fields to enable this function without errors.