Market potential - Niche players vs Game changers

[rochon.a1.119]

When we change the time frame from 1 year to 6 months, we can see that some of the players are growing faster than others who are categorized as firmly established “Game Changers”:



If you find that you are a “Game Changer” in your competitive landscape, your first stop should be to try to eliminate the traffic generation strategies of the “Leaders” in the market.

Find out which channels they dominate and which channels they have neglected by looking at their traffic sources and social media distribution strategies.

You may find opportunities to tap into an audience italy mobile database that may have slipped through the cracks, or of course, one that may not have been particularly interested in your product or service offering.

The four prominent players in the wrike.com market, for example, rely heavily on a brand with high levels of direct traffic, but do not invest as much in social media or paid advertising.

They are also often the ones that generate the most valuable traffic for a business, which means they will usually target your main keywords with the best content.

As an example, the washing machines category on balay.es could be considered one of its most important pages:

Internal links Category washing machines
It targets a broad keyword ("washing machine") with a monthly search volume of 49,500 in Spain alone.

What's more, as you can see in the navigation, it also functions as a top-level category page with subcategories for brands and products below.

Ranking for this search term could have huge business potential in this industry, so it's important to get it at the top level now.

The most important pages on your own site will be the ones you've optimized for your primary keywords, whether they're categories, products, services, or just great examples of informative content.

If a page's target keywords have value to you, you should consider that in your internal linking strategy.

We've highlighted an example of an e-commerce site above, so below we'll add a few other sites to get you thinking about your own homepages.