And that will always be good

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Well, that's good, it means you're on the right track. For an agency, it will always be better to know which public it should try to target with its campaigns, in order to be able to project an effective strategy and tactics that will allow you to obtain the best possible result with the minimum necessary expenditure. for your business. 2 What are the "customer journeys" of your potential client? Let's not kid ourselves. In the end, customers are the only ones who decide how they will end up in your business.


They are the real and only ones who decide their acres database path, based on a thousand factors, such as their personality, the information they have about the sector or the product, their budget, or even their friends if we talk about word of mouth. But the truth is that you have to identify the paths that most customers or potential customers will follow, in order to identify what messages and where you will have to show them. This will be much easier for you once you have identified your typical customers. It will be much easier for you to put yourself in their shoes and think like they would think.


Once you have identified these customer journeys, you will be able to better identify which messages you should send, and most importantly, on which channels. Because the important thing is to find which channels, whether online or offline, you should find your customers on, and therefore, identify whether you need SEO, SEM , radio, press, television or Social Media. And most importantly, if you do it right, you will even be able to identify what type of messages you should give at any given time, and they will be more effective. In the end, when you go to an agency, you should have in mind an approximate budget that you want to spend on these actions.