Best Services for Web Sales Analytics

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Yandex.Metrica
This is one of the most famous, popular and free analytics tools. It offers extensive information about user behavior on the site. To start using it, you need to add a counter and insert its code into web pages. After that, the process of collecting data and accumulating site statistics will begin.

Yandex.Metrica

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After integration, the saudi arabia email list marketer will be able to monitor traffic sources and user behavior patterns, analyze data on advertising activities, research popular search queries, and generate various reports. Yandex.Direct connection or UTM tags will be available for analyzing advertising statistics.

This solution is especially effective for beginners, for working with sites in the Russian Internet, as well as in situations where collecting information on advertising and similar tasks is performed through Yandex services.

Google Analytics
Google Analytics is a much more powerful and advanced service for website statistics analytics, while also remaining absolutely free. However, beginners may need time to master all its capabilities.

Benefits include a mobile app, Google Ads integration, and over 140 reporting parameters. Users can get data from demographics to last visit date, all automatically when you turn on “signals” and start collecting data.

The functionality is similar to Yandex.Metrica, and users can determine the range of collected data themselves. However, when processing large volumes of information, the platform uses sampling.

Calltouch
Calltouch is a popular service that provides extensive solutions for end-to-end analytics, advertising campaign management and call tracking. This tool integrates data from various advertising platforms, CRM systems and other marketing services, allowing users to receive detailed reports and dashboards on various parameters.

However, it should be taken into account that using Calltouch requires financial costs: the full functionality of the service is available from 990 rubles and up. Marketing specialists who subscribe receive a powerful tool for creating a sales funnel, managing advertising activities, analyzing costs and processing analytical data with visual clarity.