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For geolocation by area, you can also set the behavioral characteristics of the audience and segment it: into those who are currently in this point, who live in it, who often visit this area or have been there recently. This segmentation is perfect for local businesses: fitness centers, flower shops, cafes, auto repair shops. In the geolocation section, there is a choice between two types.


A polygon is a zone that is formed from segments and points, which indonesia mobile number list allows, unlike a circle, to highlight a specific territory or area, individual buildings, etc. Circle – formed from the length of the radius and segments the desired audience within this area. Geolocation segmentation Geolocation segmentation If you need an audience from a specific area, then polygons will do the job better, since you can put them together to form a specific shape.



The rest of the tasks can be handled by a circle. Geolocation segments work with several display conditions, which allows you to show ads to those who have visited the desired area and searched for your product using keywords. You can launch retargeting on them. This way, the campaign will work even more accurately, it will be based on several conditions at once.


Due to this, you can work with those who were or live in the selected geolocation and searched for your product using key queries. This means that your ad will be seen by those who are most interested in it. 5. Segmentation by pixel in Yandex Audience This tool collects users who have already interacted with advertisements.