Targeted communication for dominant customers

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Personalization of marketing strategies for different customer types
At a time when unpersonalized advertising messages have almost completely lost their effectiveness, companies must align their marketing efforts with the specific needs and desires of each customer type in order to build a lasting relationship and maximize the success of their digital marketing activities. The realization that customers have different personality traits and needs forms the basis for personalized communication in every marketing strategy. This applies to both personal sales conversations and digital communication. Just

like in personal contact, the personalization of digital marketing strategies begins with the precise identification of the different customer types. By prior classification according to the DISG model or similar psychographic approaches using collected data and buyer personas, companies can specifically address the individual characteristics and preferences of each customer type. But what does adapting the digital marketing strategy to the different customer types look like in practice?

Direct, clear and result-oriented website design: Clear bolivia whatsapp data call-to-action elements enable dominant customers to navigate the website quickly. Since this type of customer wants to get closer to their goal quickly, concise product descriptions and clear benefit arguments also have a positive effect.

Active involvement in digital campaigns: Interactive elements in social media campaigns and webinars or live chats for direct interaction enable dominant customers to communicate directly and in a results-oriented manner.

Emphasis on direct benefits in email marketing: If the direct benefits are already evident in the subject line and emails contain clear calls to action, an optimal basis for quick decisions is created for the energetic and result-oriented dominant customer.

Personal approach for proactive customers:
Emphasis on personal relationships in social media : Personal addressing in social media posts, quick responses to comments and direct interaction correspond exactly to the requirements that proactive customers have for successful communication
Optimistic and motivating online campaigns: The use of positive imagery and storytelling elements that evoke positive emotions also corresponds to what appeals to the optimistic customer type.
Limited selection options in shops: In order to counteract cumbersome decision-making, clear categorizations, filter options and recommendations based on previous behavior and interests are particularly suitable.