Even in the age of streaming, Latin American music markets have historically produced local superstars, leading the music industry in those countries to focus their efforts on homegrown talent. A recent study from the London School of Economics shows that this “glocalization” trend is growing in Europe, with native artists appearing in the top 10 charts of the year, which until recently were dominated only by Anglo-Saxon artists. However, Spanish-language songs from globally successful artists like Bad Bunny and Eslabón Armado are bucking that trend, crossing borders like never before. This panel talks about all this and much more.
: The Next 40 Years of the Hip-Hop Legend
In this panel, we celebrate the 40th anniversary of Def Jam Recordings. Explore the roots of this iconic hip-hop label and the key decisions that have propelled it to global recognition for its indian email list creativity, quality and authenticity, capturing the hearts of fans and exerting a profound cultural impact on music, brands, advertising and marketing campaigns. Featuring speakers including Lady London, Chuck D and more, tune in to discover how Def Jam’s innovative approach to nurturing and promoting diverse artist voices positions it as the epicenter of hip-hop and at the forefront of cultural vision and voice.
How to make an amazing music video
This panel featured five of today’s top music video directors, who have worked with artists like Daft Punk, Jack White, and Olivia Rodrigo, and won awards at the SXSW film festival. In this roundtable, they shared the challenges they’ve faced, from pitch to production, and the solutions they’ve found to get through and make some of today’s best music videos. They are co-organized by We Direct Music Videos, the pioneering organization founded by Daniel Kwan, who directed “Everything Everywhere All at Once” and began his career making music videos. SXSW is one of the only major film festivals that pays tribute to music videos, so it’s the perfect venue for this panel. It showcased music videos from all five of its directors and talked about how they were made.