Filling out the empathy map

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As in any financial process, you first need to determine the purpose of creating an empathy map. It is important to understand why it is needed: to create a current offer for the client or to anticipate his future needs?

Or your goal is to use the data you collect about each consumer to create a general empathy map of your target audience, which can be especially useful when introducing a new product or service to the market and assessing its potential demand.

Filling out the empathy map

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Now let's move on to creating malaysia email list the diagram itself. Start by filling in general information about the client: last name, first name, age, profession, and a photo that can be taken from social networks. It is also important to find out what the consumer says, thinks, does, and feels.

The first section is easy to fill in through direct interaction with the customer and their statements on social media. It is important to select relevant information that connects the consumer with your product or service. To do this, it is worth asking questions when filling out each segment of the empathy map.

What you need to find out for the "Speaks" block:

What comments does the customer make about your product or similar products and services?

How does he approach making a purchase or ordering decision?

What factors are relied upon when making these decisions?

What dreams and desires torment him, what gift would he like to receive?

How does he usually deal with problems that arise?

The last two questions are quite appropriate: people buy products to solve their problems or satisfy their desires. The question about a gift is also not accidental: if the client waits for something special for a long time, he may eventually make a decision and buy it himself. This information can be a very valuable asset for your business and help increase sales.

To fill in the Sees and Hears blocks, you need to find out the following :

Where and as what does your client work?

Who makes up his environment (friends, family, colleagues)?

What living conditions surround him: where does he spend his time, what places does he prefer?

What internet and TV channels does he watch, what programs are he interested in?

What radio stations does he tune into and what podcasts does he listen to regularly?

What books does he read, what blogs are he interested in?

What pages and channels are you subscribed to on social networks?

What commercial offers do you encounter in your everyday life?

How does he perceive your product visually: like/dislike, beautiful/ugly, original/ordinary?

As for the "Does" block, it will be useful to know :

What exactly does he do at his job?

How does he prefer to spend his free time?

What does he do for those around him (family, friends, clients)?

What actions does he post on social networks?

What are you most proud of in your achievements?

How does he express his opinions about various events, products and services?