There are different searches that cover non-homogeneous intents and various needs. You have to interpret and look with an expert eye at the evolution of the queries .
Dividing the informational ones from the commercial ones. With the latter the direct marketing with fantuan database focus is on the pages that convert, while the blog covers the queries that ask for insights, news, information. Good content to read on the tram or bus.
Example of related keywords on Semrush.
Focus on your editorial calendar . How many articles to publish per week? Use tools like SEMrush to find new keywords to identify audience needs. And then identify the titles to insert into a good Excel file to organize the topics.
The resource to download: the template for your blog's editorial calendar .
Divide articles into two categories: informative and emotional
The first ones are those that intercept a very specific informative intent . Highlight the topic, find the correlation, use the classic attention you have for SEO oriented writing work and aim towards the objective you want to achieve.
Then give space to emotional articles. Those, that is, that feed the community from the point of view of ideas. It is not true that all the pages of a site must have an SEO objective , or at least it is not exactly like that.
Articles that polarize on an opinion and call the audience to express a point of view give strength to the brand. And they can become valid tools for link earning .