There are several ways to use an emoji in email subjects and bodies . I want to tell you about my favorites.
First, look at how colorful emojis stand out in a standard Gmail inbox. Umbel, a data technology company that helps sports and entertainment companies understand who their fans are, used emojis in its email advantages of using our skype database subject lines because it was short on space.
How Umbel Uses Emojis in Email Subjects
Umbel has leveraged the basketball, soccer ball, musical note, football, hockey stick, and baseball emojis—symbols that sports fans can use. Since email subject lines limit the characters that recipients can see, emojis are a clever way to make the most of the available space .
You can replace words with corresponding emojis to quickly share information. Plus, once you open your inbox, emojis stand out even more .
How Emojis Look When You Open Email
An email from ModCloth shows us another effective way to use emojis. They use them to connect relevant content. The National Cat Day email highlighted their choices, perfectly suited to their cat-loving audience.
The subject line had a very cheerful style and read, "So good, we 'cat' even" (a play on the idiom "we can't even," which implies being stuck in a very strong emotion, and the word "cat." The meaning would be "So good, we're breathless"). After this sentence, a cat emoji was inserted. The cat emoji was the cue that tied the subject line together with the theme of the email . It also drew users' attention to the content of the email.