What are the KPIs that you can monitor? Here are the main ones:

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mayaboti
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Joined: Mon Dec 23, 2024 3:48 am

What are the KPIs that you can monitor? Here are the main ones:

Post by mayaboti »

For more complex objectives, such as sentiment analysis , dedicated web & social listening tools will be needed.

Reach : the number of unique users reached by your business. A purely quantitative data that must be analyzed in depth, to also understand the qualitative aspects such as demographic characteristics and interests of organize your finances with mint different users. Because it is not so much about reaching a large audience, but rather that it is on target. A data that we can obtain from the analytics of different social networks or from social media analysis tools.
Web traffic : encouraging visits to a site or specific pages is a widespread goal and one that social media can provide excellent support for. A landing page, an e-commerce product page, just to give a few simple examples. A KPI that is easily traceable with the help of Google Analytics, thanks to data relating to the origin of the traffic.

Lead : one of the most relevant objectives of social media. Through the content produced and the relationships created, find potential customers and induce them to get in touch with you so as to then push them to purchase a product or service. Use tracking systems that allow you to differentiate and evaluate the impact of the different platforms so as to have useful data for the future. You will thus discover that one social network has better performances for you than another.
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