An original CTA from Spotify . Not the usual sign up for free, but 60 days for 0 euros to do the numerical parallelism. An example of how to say the usual overused phrases in a different way , capturing interest better.
Microcopy: How Airbnb Does It
Useful Microcopy Examples: Airbnb Search Engine
Airbnb encourages users to search for accommodations on its site, not with a why choose our service simple “search,” but by suggesting a location to pique their imagination .
Microcopy: How Asos Does It in the App Store
Asos AppStore Page: Look What Microcopy They Used
We conclude this long list of examples with Asos , again, but this time we move to the App Store. The usual boring list of bugfixes that make it worth updating the App has been transformed into a nice “short story” (a bit along the lines of the Short Sad Stories). One more reason to download or update the online shopping App!
After all these successful examples and these guidelines, do you still want to underestimate microcopy? No, otherwise I'll turn you into a snuffbox!
Surely you too have come across brilliant microcopy!
In this case you can't help but mention them below: mention the ones that have impressed you the most, as I did! Let's see which sites are the most successful.
I look forward to your many comments so that we can enjoy together the magic of micro-texts made according to the rules of art.