how do I do SEO for these semantic searches?

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In this regard, I recommend this article by Juan González Villa , which I think is very accurate in outlining the future of searches that Rank Brain is leading us to.

SEO and semantic searches
I know... I've left what you're probably most interested in for last.

I imagine you've been asking yourself questions like:

...and

Well, let's see how you can take advantage of this semantic panorama that I just described to you.

The first thing you need to be clear about is that we are moving in a world in which Google no longer tries to understand the query made.

Now it goes further and tries to interpret the user's intention conduit cn mobile database when performing it in order to offer an even more appropriate result.

Currently, the search engine has Hummingbird as its algorithm, but it has also improved thanks to the implementation of Rank Brain artificial intelligence and is now able to learn from our searches.

Taking this situation into account, I will tell you some things that I consider appropriate to achieve the capture of relevant organic traffic from these semantic searches.

Disambiguation
Do you remember the definition of 'semantic search' I was referring to earlier? It said something like

...to disambiguate queries and web text...

That is the key: to eliminate possible ambiguities.