Complicated referral process . If it consists of too many steps and takes too much time to complete, potential partners may choose a company that is easier to work with.
Mismatch of target audience . It is necessary to approach the choice of your clients responsibly, their circle should not be too wide or, on the contrary, too narrow. This may simply not bring you the desired result.
Insufficient reward . To be cooperative, your reward singapore business mailing list for your work must be sufficient and at the same time relevant to your target audience.
Insufficient analysis and lack of work on mistakes . In order to achieve your goals and get a successful and long-term partnership, it is important to regularly evaluate the results of the program and make changes to it in accordance with the wishes of your clients.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Cases in the C2B model
In simple terms, a case is a regular advertisement, its main goal is to show your best qualities to potential buyers. Its idea is as banal as possible: to demonstrate what a person will gain after buying your product. A case should show your company in the most favorable light to inspire trust in people.
Cases in the C2B model
Source: shutterstock.com
The objectives of the method under consideration may be the following:
Show the value of the service . Created something original and complex.
Attract consumers with similar problems . Your potential customers will understand that you already have experience in solving such problems, which will increase their level of trust.
Warming up "cold" clients . Consumers will be able to see a real positive experience of using your solutions in life, and this will make them want to cooperate with you.
Gaining the trust of potential buyers .
Conducting an analysis of the current situation . The case helps to identify which solutions are most effective and how they can be applied in the future.
A story about a completed major project . Thanks to it, your clients can clearly see the level of your professionalism.
Talking about a bad experience and what you learned from it can help demonstrate to clients that you can admit your mistakes and aren't afraid to talk about them.
The main goal of cases is to show your product in life and tell what problems you overcame along the way, what tools you used and what you achieved.
In order for the case to be useful to you and become a real marketing tool that will help increase sales, it must be correctly presented to the target audience. To achieve this goal, you must use the largest number of possible channels. Let's consider the main ones:
Use the company's blog, website and other platforms . You can even add your case to the landing page. If you plan to regularly share interesting information with readers, you can create a special section on the website or a heading in the blog.
Post information on external resources . The Zen platform, online and offline magazines, specialized forums and portals are suitable for this purpose.
Paper media : newspapers, magazines, brochures, etc. The easiest way for you to start is to get into the local press of your city.
Offer new commercial solutions . These may be presentations or documents with proposals for cooperation, detailed descriptions of work and other important information.
Advertising and promotion on the Internet . For example, targeted advertising on the social network Vkontakte. It is also worth posting cases in all social networks that your company has.
These are just some of the areas where case studies can be useful. If you want, they can even become a new section on YouTube. However, it is worth considering that this is not suitable for every business.
Cases in the C2B model
Source: shutterstock.com
Solving your client's problem requires a multi-stage process. Therefore, when creating such advertising, you need to describe the actions in chronological order. This way, the client will better understand the process of your work.
Let's look at the standard procedure for creating a case:
Catchy title . Its main goal is to convey the main essence of your case and show the result you have achieved. Be sure to use specific numbers in the title, which will become an accent that attracts attention, and indicate the area of activity. For example: “How we were able to increase our marketplace profits by 40% in just 2 months.”
Introduction . The first paragraph should be interesting so that the reader wants to know the information that follows. Make a summary of the most interesting facts, for example:
Difficulties on the way - what prevented you from achieving success.
Problems - what did your clients contact you with?
Highlights are the things you are proud of, the things that are most important to you.
Customer Description : Tell us what your customers do, what their area of work is, and what audience you are targeting.
The task and its solution . Describe what the client initially came to you with, what problems he had. It would also be very good if you tell by what criteria he chose you.
Description of the process . Talk about the benefits of the decisions you made. Provide arguments. A competent justification of your actions is the key to success. It will show you as a specialist who truly understands his business.
Ultimately, the result should correspond to the problem that was initially stated. It should be presented in numbers so that potential clients can clearly understand the importance of your achievements.
Summing up . Conduct an analysis of the work done, tell about further plans for cooperation with the client. If you do not know what to write in this point, just omit it.
Show visual results of the work . These can be reports from the advertising account, screenshots of positive reviews, specific indicators. All this will inspire much more trust in the client than just text.
After writing the text, it is necessary to edit it and remove all unnecessary things. The case will be easier to perceive if it is as short and clear as possible. It's simple, less fluff - more meaning.
To make the case more understandable and useful, add the following components to it:
Contents . It will make the text easier to navigate.
Illustrations, tables, graphs, diagrams . Be sure to add explanations.
A small dictionary of terminology . Some words should be explained to the client, so it will be easier for him to perceive the information.
Links to sites with statistics and verified sources.
Reviews, comments from other clients.
It is very important that the case has the right design. The final work should look presentable, the client should want to study it. Several design options:
PDF document . This is a very convenient format. You can add pictures, photos, graphs, tables, use different fonts in the text. It can be read from both computers and phones. PDF also has potential in the field of SEO. Users will be able to find and study your case by keywords.
A separate section of the site . You can place the material on an Internet resource, allocating a separate page for it. Moreover, it is better to call it not “portfolio”, but “cases”. Place brief information about each of them so that the reader can easily find what he needs.
Blog article . In an article you can easily reflect all the information you want. This is a very convenient format where you can tell your story, describe all the difficulties, solutions, answer questions of interest to clients.
The main thing is that the information is readable. No need to place a solid text, break it into paragraphs, dilute it with photos and graphs. The more visuals, the more interesting it will