Backlinks (or references) are links that lead from other websites to one of your pages and are part of so-called off-page SEO. This can be an article in an online magazine or a blog in which you are mentioned and linked. Backlinks have been one of the most important factors for search engine rankings for years. Google not only evaluates the bangladesh telegram screening number of references, but also the quality: Backlinks from forums, for example, are not weighted as highly as backlinks from Wikipedia. In general, references from editorial content in particular are rated as trustworthy and important. If the referring source also fits the topic of your own page in terms of content, this is also considered a quality criterion.
But Google not only takes “correct links” into account, but also the mention of the company name. If the 360|Creative|Design agency is mentioned by name in a well-known online magazine, for example, Google registers this and considers the brand name to be more relevant and trustworthy (so-called “brand trust”).
In addition to backlinks, social signals are also becoming increasingly relevant. Huge amounts of data are distributed daily via Facebook and other social media platforms, and Google also takes this into account: links that generate a particularly high level of interaction on Facebook (likes, shares, comments), for example, are classified as relevant and important.
SEO tip 8) Trustworthiness of the site
In addition to valuable content, Google also cares about whether a website is trustworthy. This includes an attractive and clear layout, a certain age and, above all, backlinks from sources that are considered reputable. Links from official bodies, universities, etc. are highly valuable in this regard. In addition to a good design and layout, you can easily increase the trustworthiness of your site by providing an up-to-date imprint and an “About us” section.