Many entrepreneurs focus on lead generation when acquiring customers and believe that collecting data is enough to create a satisfactory number of new customers, i.e. a high conversion. However, good lead nurturing exploits the full potential of your newly acquired leads and increases the conversion rate immensely - with the right approach, even in small and medium-sized companies (SMEs). This article addresses the following aspects:
What is Lead Nurturing? A argentina telegram screening Definition
When and how is lead nurturing used?
The biggest benefits of lead nurturing
Tips and tools for successful implementation
What is Lead Nurturing? A Definition
Lead nurturing is about offering relevant information to your collected leads. Particular attention should be paid to the time of contact: This should be appropriate to the lead's current position in the sales process. Let's say you sign up for our newsletter . We will then send you information about blog articles that match your interests.
to nurture = to promote, to care for, to educate
A lead who tests our free trial month is almost certainly already at an advanced level of interest and should therefore receive other information, such as how they can get even more out of our CRM software . Lead nurturing is therefore all about offering your leads relevant information at the right time to accompany them from the first contact to the intended purchase.