Big sales are getting closer. Black Friday in 2022 could bring a huge increase in traffic and orders to your online store. Every year, customers look for tempting discounts and everything indicates that this year will be no different, so check out how to prepare your online store for Black Friday and Cyber Monday. See what steps you should take to reach new customers, increase sales and maintain customer relationships for longer.
The article answers the questions:
When is Black Friday and Cyber Monday in 2022?
How to prepare your online store for Black Friday 2022?
How to promote your online store during Black Friday 2022?
Contents:
What is Black Friday?
What is Cyber Monday?
When is Black Friday and Cyber Monday in 2022?
How to prepare your online store for Black Friday 2022?
Select products to participate in Black Friday
Create a Black Weekend Marketing Strategy
Offer eye-catching discounts
Optimize your website
Get ready for an increase in traffic and orders
Retain Customers After Black Friday
What is Black Friday?
Black Friday is a custom that came from America, where it has been celebrated since the beginning of the 21st century. It usually falls on the last Friday of November – the day uk email lists Thanksgiving. Symbolically, it is supposed to mark the beginning of the pre-holiday shopping period. In Poland, Black Friday is only a few years old tradition, but it almost immediately gained popularity among sellers and customers.
If you want to know what Black Friday is , then you should pay attention to the fact that it is a good time to get rid of goods that are lying around in the warehouse. On this day, sellers add them to the online store at attractive prices.
Black Friday 2022
Black Friday 2022 falls on November 25
What is Cyber Monday?
Do you know what Cyber Monday is ? Translated into Polish, it means Digital Monday . Similar to Black Friday , it is a shopping holiday that originated in the United States and falls on the first Monday after Thanksgiving. The term Cyber Monday was first used in 2005, and has been known in Poland since 2016.
Cyber Monday is dedicated to online stores, although brick-and-mortar stores are increasingly joining in on the action. That's why the line between Digital Monday and Black Friday is slowly starting to blur .
Typically, the biggest promotions include electronics, clothing, footwear, consumer electronics and household appliances, computer games, as well as books, cosmetics and accessories.
The advantage of Cyber Monday is the ability to quickly and conveniently shop from the comfort of your home – without having to stand in annoying lines. In addition to standard discounts, retailers often offer free shipping.