You’ve probably done a content audit before with different goals. When doing an SEO content audit, look at more technical aspects of the data.
Here are some examples:
Keyword cannibalization
Export and analyze the primary keywords of all your content. If you find two or more nearly identical, combine the two. Focus on the piece with the best SEO performance, and add any valuable content from the guatemala mobile numbers list others so that they are consolidated into one piece.
If duplicate content is published with the same keywords, they are fighting one another for traffic, hurting your rankings.
Metadata
A metadata “tag” is a bit of HTML used to tell Google’s crawlers what your content is about. The meta title and description tag are among the first things Google encounters. This means ensuring the optimization of each piece of metadata is precisely dialed in is essential for good conversion rates.
I have seen a piece of underperforming content improve its organic traffic by 30% literally overnight merely by optimizing its meta title.
In your content audit, ensure every webpage and post has a meta title and description, follows best practices, and is fully optimized.