Google search console usability data

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Your website should provide the same experience on both mobile and desktop devices
It is relatively common for designers and developers to focus their efforts on the user experience of a website, which is a good thing.

However, the problem that often arises is that in order to achieve this, numerous desktop elements are hidden when a page is displayed on a mobile device, which can cause all sorts of problems with mobile-first indexing.

Google warns that a website should provide the same experience on both mobile and desktop, which is especially important when it comes to content. In particular, its guidelines on mobile-first indexing :

If your mobile site has less content than your desktop site, consider updating your mobile site so that its main content corresponds to the desktop site. Almost all of your singapore mobile database site's indexing comes from mobile.

It couldn't be clearer.

And to back this up, this advice comes with a caveat:

Mobile first indexing warning

While designers should improve mobile usability by removing content, this can mean a loss of traffic.

Our recommendation is to take the time to educate everyone involved in a site and justify why it is so important to work on displaying content in a mobile-friendly way, rather than hiding and removing it.

It is also another reason why SEO should be integrated into a business's web team. And allow these considerations to be taken into account before it is too late.

There are more variables to consider than just content.

Here are some key considerations to put in place to achieve consistency between mobile and desktop versions:

Structured data

Metadata

Meta robots tags

Localization of ads

Images and videos

It's important to keep these elements the same on both desktop and mobile to avoid issues that may arise with mobile-first indexing.