If there is no money for advertising and promotion, there are always several ways to make your own microblog popular and gain followers. Let's figure out the rules of the game.
Account registration
They meet you by your clothes, so one of the main tools to promote your account and make it visually attractive (which is often the most important thing) for your target audience is to design your appearance.
It is imperative that you fill in all fields:
The profile starts with a round avatar and a large background. You can upload any image or NFT you own to the avatar, and we recommend using a picture that matches the theme of your microblog as a background.
The "Name" and "About Me" blocks are placed below. The latter is limited to 160 characters, so it is extremely important to tell as succinctly as possible what your account is about, so that potential subscribers are interested and become real ones. Links and hashtags will come to the rescue here.
"Place" is your geolocation. If you have, for example, some twitter data regional brand, then filling in this field is mandatory so that visitors immediately understand whether the page is suitable for them or not.
"Website" - a place to link to your other pages where you want to attract traffic. If the user is interested, they will most likely click on it.
After filling in the basic information, pay attention to the "Pinned Tweet". If you want visitors to know some important information, then this is the place where you should put the post.
Information about the latest video of brutal Germans.
And then comes the main filling of the profile – content.
Quality content
Every successful blogger has become popular due to high-quality and useful content, which is based on several key features.
Relevance. Each post should be timely, so understanding what trends are currently relevant is extremely important. Special services like RiteTag will help you choose the right hashtags for your posts. But don't forget that catching the hype on controversial news items is not always a good idea.
Informative. Content should be useful to users, regardless of what you do. If you sell services, create posts that tell about the solution to the problem without reference to you. This approach, when users are not trying to "palm off" something, is really captivating.
Discussion. Try to write tweets that people want to discuss. As Elon Musk, who already owned the network at that time, did in April 2022: “Next, I’ll buy Coca-Cola to put cocaine back in the drink.”
Literacy. Since Twitter is a microblogging service, every mistake is immediately noticeable, unlike long posts on other networks. So Rosenthal is here to help.
Design. It doesn't end at the header, so when creating posts, don't forget about character limits. To fit more useful content, use services like Bitly, which help with creating short links, QR codes, and customizing them.
Also, don't forget about the visual component. The social network's help center has a selection of rules and thematic materials on what media content should be like.
Cross-platform promotion
If you have promoted channels on other platforms and sites, they will help popularize your Twitter account. At the same time, it is better to avoid complete duplication of materials, because only those users who prefer a certain platform will read you, and there will be no influx of users. If you publish exclusive content from time to time, in our case, on Twitter, then your subscribers will most likely not want to miss it. As a result, they will come from the site, download the application and subscribe.