Rename files from a set of letters and numbers to understandable names

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Search robots try their best and use all sorts of text elements so that when a user makes a request, they get the image they were looking for.

When analyzing websites, robots take into account not only the standard title and alt names, but also the names of the pictures themselves. The content of the picture must be relevant to its name. That is, you cannot label the image of Victoria Falls as "desert" or leave a random set of numbers and letters. You need to investor leads rename the picture.

The most correct name would be: vodopad_viktoria.webp

It would be incorrect to leave the system-generated set of letters and numbers.

Images should be uploaded to the site already with the correct names. Try to make sure that the file contains the keyword from the page.

It is better to make the image name clear and concise, containing one or more keywords, and at the same time relevant to the image.

Don't be afraid to give file names in transliteration, as Yandex is fine with it. But we don't recommend using Cyrillic, as it may cause problems with Googlebot or the URL. Cyrillic names may not be recognized.

Visitors to your site will not see the image titles themselves (unless they download the infographic from the resource). However, a good file name will play an important role for search robots when ranking sites, and will give an idea of ​​what is on the page.

Optimizing images for an online store
There is an advanced way to name photos if you have an online store and hundreds of product images.

For example, if your product is Adidas women's sneakers, try creating a title for the photo by adding a keyword or phrase to it.

Optimizing images for an online store

Source: Jirsak / shutterstock.com

Consider how a site visitor will enter a product into a search. What words will they use to find "adidas originals"? Users can enter queries in completely different ways:

adidas women's sneakers;

adidas originals women;

women's adidas originals;

adidas originals women's sneakers.

Analyze which elements in queries are most often repeated (easy to find information in analytics). Use the most popular template and create different names for product photos.

You can create a reminder for your website specialist so that he can always use the information and create high-quality names for images.

If you are running an online store yourself, remember that the photo title should be relevant to the image and contain at least one keyword.