Our client's landing page without a psychological trigger

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Psychological triggers
A trigger is a so-called "trigger" that prompts a website user to perform a certain action, in our case, to write in WhatsApp, leave a request for a cost estimate, call by phone. Such a "hook" can be either a single phrase or entire blocks of text, video and graphic elements.

It is not necessary to use all of them at once, you need to determine the one that will have the most positive impact on conversion.



Herd mentality. Put the phrase “254 windows were repaired last month” on your landing page, and the thought will immediately pop into a person’s head: if so many people contact this company, then they can really be trusted.


Now or never. We add a scary sentence: "Don't delay repairs, because regular vibrations and temperature changes have an 80% chance of the chip developing into a large crack."


Reciprocity. Most people feel guilty and need to repay if someone has done something useful for them for free. Add a signature that we will give a free consultation based on a photo of a chip. After that, the user is guaranteed to become your client.


Social proof. If your company has been written about in any media, or if there are public figures among your clients, be sure to write this. Even if you indicate: “Yandex.Taxi is among our clients,” this will also increase user loyalty, since this brand is on everyone’s lips.


Stereotypes. There are stereotypes among people such as: "Chinese consumer goods", "German technology", "Japanese quality" or "If in Soviet times something was made according to GOST, then it meant unrivaled quality". In our example with chips, we can add that we "repair glass according to European standards".

An example from our practice : after we insurance leads for seniors added a mention of Belgian materials to a landing page for selling car mats, the conversion increased from 6.32% to 7.10%.


Without psychological trigger

Our client's landing page after adding a psychological trigger:

With the addition of a psychological trigger

If you make a landing page taking into account all the recommendations, you are guaranteed to get a high conversion rate in your niche. We also recommend regularly testing different approaches and wording to increase conversion.

Where to start creating a selling landing page?
You can quickly and easily create a single-screen landing page yourself without designers and programmers using special constructors. We recommend an easy-to-use constructor"Motor"with many ready-made templates, which is great for both beginners and experienced specialists. In addition, this designer has a "Training" section with training videos.

To register in this constructor, you need to complete 3 simple steps:

First step . Click on the link "Registration".

Registration

Step two . Enter your email and create a password to log into your personal account. You can log in via social networks.

Email and password

Step three . Enter your phone number, to which you will receive a password to confirm your registration.