How to choose competitors

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Competitor Analysis
The main difficulty is to choose the right competitors. It is necessary to highlight those who are promoted by the same key queries and have noticeable growth compared to similar sites.



We collect semantics for the site.
We collect the TOP-10 for each request.
We look at the sites that are most often found in the TOP-10 for these queries.
Usually, about 50 resources are collected for comparison.
We select from this list the sites that are most similar to us. If we have a small site, we select similar resources of competitors, if we have an aggregator, we compare ourselves with aggregators.
From sites similar to us, we select the most promising ones. As a rule, these are young sites that show rapid growth.
These are the sites that need to be analyzed. Often, clients think that we are talking about business competitors. In fact, this is not the case - competitors in search results can be their partners or contractors, as well as other sites of the same company.
For example, a company has branches in each uk consumer email list Federal District, and each branch has its own website. In this case, these sites can easily compete in search results.

What else can you pay attention to when studying competitors' websites:

Structure.

We often see a picture - sites with a large bloated structure rank well. They achieve this through segmentation. For example, we sell bicycles and we have one landing page for the query "bicycles", where all the products are presented.

There is a competitor with the same range, but the structure of its resource includes the following types of bicycles: mountain, sports, children's, which in turn are divided into two-wheeled, four-wheeled, etc.

This expanded structure allows you to get more targeted and highly converting traffic by refining the query - the user understands what he is looking for.