Search results are overloaded: what does this mean for business?

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The reality is that for the user’s attention, businesses have to fight not only with competitors’ websites, but also with various services, aggregators, video hosting sites…

What practical difficulties does this lead to in SEO promotion?

Firstly, getting into the top 3 , which used to be a virtual guarantee of success in the form of receiving targeted organic traffic, is no longer enough : a wide variety of information formats can attract an audience in search results, regardless of whether they are in the top or not.

Secondly, having only one link to the company's main website in the search results, you risk losing the attention of potential clients ; the probability of this is quite high.

Thirdly, when promoting B2B companies, we often encounter restrictions from Clients : lack of prices on the website, production of goods under one brand, sale of a single product, a uae consumer email list small range of products, prohibitions (legally justified) on the use of specific words on the website page and in meta tags, etc.

And they have to compete with full-fledged online stores, which indicate prices and have a wide product matrix.

Useful material:

SEO for manufacturers: how to promote taking into account all the restrictions

In addition, aggregators and marketplaces are also actively moving into the top 3 of Yandex and Google for a large number of “business” queries.

One of the possible ways of promotion under such conditions is monopolization of search results .