This scheme no longer produces such results for several reasons

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nusaiba127
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Joined: Sun Dec 22, 2024 9:43 am

This scheme no longer produces such results for several reasons

Post by nusaiba127 »

General trend: manufacturers go to marketplaces
Previously, from every iron came the message: any product or idea can be taken literally out of thin air, promoted, launched into sales on Wildberries and earn good money.
From here, several schemes for selling products appeared:

1. Resale of goods purchased at local wholesale markets. Sellers are not physically involved in purchasing and processing deliveries. Let's take the well-known market "Sadovod" - it is literally overgrown with contractor companies that prepare goods on site and send them to marketplace warehouses. The seller knows where the necessary points are, contacts the fulfillment service and then remotely monitors the movement of goods on the marketplace from his personal account.



Competition and promotion costs are growing.
Marketplace commissions are growing, which affects the final cost of the product: either the price becomes uncompetitive, or the seller loses profit.
The algorithms of the marketplaces themselves are getting smarter. If earlier, sellers actively used self-buyout, now you should be more careful with this - the algorithms identify such sellers, which leads to pessimization of product cards or blocking of the account.
As a result, we see the following picture: it is difficult to maintain attractive competitive retail prices on the marketplace with a profit.

2. Resale of goods from China. The seller searches fo thailand consumer email list r suitable Internet resources or intermediaries and sells the purchased goods on marketplaces. More serious companies, in order to stand out from competitors, order goods from factories under their brand. Often this is illegal import, and those who want to do everything according to the rules, face pitfalls. For example, a high-profile story - a seller decided to buy cases for resale, paid all taxes and duties, but was charged with selling goods with someone else's trademark, because he did not notice the "apple" logo.

In addition to the problems with organizing delivery, there is another nuance - its high cost, which is about 70% of the final price of the product. As a result, the scheme and the profit from it do not look so attractive.

3. Main dealers who sell goods of famous brands or import new goods from friendly countries. They choose marketplaces for selling products, as these are sites with high traffic, where they can quickly introduce people to goods and start active sales.

Almost half of all sellers on marketplaces are distributors selling different brands. According to the Data Insight study: "Sellers on Russian marketplaces 2022" 4. Manufacturers and their official distributors. According to our data, from May to the present, 60% of requests for services related to entering marketplaces and promotion come from manufacturers and official distributors of goods.
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