The formula “The higher the bid, the higher the position in the search results” no longer works - WB has identified what and to what extent influences the determination of the position in organic search results and partially in advertising campaigns:
delivery distance, order assembly and delivery time: from 30 to 40%.
Priority is given to orders received quickly by customers;
Product sales volumes: from 15 to 30%. The higher and more stable the demand for the product, the higher the value of the indicator. For suspicious activity, such as self-purchase, the value decreases;
advertising promotion: from 15 to 25%;
text relevance: from 5 to 40%. Evaluation of the correspondence of switzerland consumer email list the title, description, and characteristics of the product to the search query;
conversion: from 5 to 20%;
participation in promotions and discounts: from 1 to 10%;
seller rating: from 1 to 10%;
Product rating and reviews: from 1 to 10%. Algorithms recognize fake reviews and do not take them into account in calculations.
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Source
We recommend that you take into account the received ranking information and follow the system's prompts when preparing product cards.
The example above shows what the system considers acceptable and unacceptable information.
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