Fundamental Elements for a Functional eBook

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Speaking of the above, creating an eBook that is of value to you also depends on the elements you include in it so that everything is conducive and ultimately what you expect happens.
In order for that to happen, you must include the following elements:

CTA
If you have been studying or applying Inbound Marketing for a while , you know that CTAs are essential in any strategy that revolves around content. They are responsible for cpa email list taking readers and leads exactly where we want them to land.

The important thing to keep in mind is what the purpose of a CTA is, and it is nothing more than trying to lead your potential customers along the buyer's path. Just think, after they have clicked on several CTAs to get to your eBook, where do you want them to go after that? Think about some of these options:

Take them to a landing page to sign up for a webinar? (in case you use it as part of your strategy)
To speak with a consultant from your team? This will depend on what stage of the Buyer Journey you are designing your eBook for.
To a specific product page?
Landing Page
Landing pages are another super-functional element when creating an eBook. These, like CTAs, are part of a compendium of elements that lead the lead to reconvert or to reaffirm their commitment to the final conversion.

As you may know, Landing Pages are a page within your site that describes the offer that the lead accessed from a CTA.

Landing Pages, just like the call to action, must be straightforward and direct to what the lead wants, and so do you; in the end it's all about getting them to complete the download action.

The offer description should not be too long, it makes clear the benefits that the lead will obtain by completing it and promotes a clean design that allows the call to action button to be easily located.

Form
It is a decisive step, so it is advisable to save yourself trouble and more distractions by asking for exactly what you need from the lead to contact them later and create a segmented database . The following data is usually requested:

First and last name.
E-mail.
Company.
Company position.
Country.
For a business, it is important to know the first and last name of the lead, but even more important is their email address, as this will be the main point of contact. After that, the name of their business, their website and their position, as this is how we know who we are addressing; whether it is an important figure who influences the company's decisions, CEO, manager, Content, etc.

All of this data allows us to send personalized information to your inbox, information that will also allow us to apply more actions in the future according to the reaction and behavior of the person receiving the message .

The data requested from the user depends on each business. Sometimes the forms are made more or less extensive depending on the stage to which the eBook corresponds (TOFU, MOFU or MBOFU). But the general advice is to try not to make them too long.

Precisely as a solution to make forms not so long, there is the possibility with some Marketing tools to install smart forms that only show the fields that the user has not filled out . In this way, the lead is not annoyed by requesting again for data that has already been left.