Effective offline advertising of a cleaning company

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Sharing their experience in the field of providing cleaning services, businessmen unanimously advise newcomers to look for their first clients among acquaintances. This approach is quite logical. By turning to their friends, partners or former colleagues with an offer, the entrepreneur already gets a head start in the form of trust.

Another piece of advice for newcomers in the cleaning industry is to try to get regular customers. They are the ones who guarantee the cleaning company, if not the largest, but regular income. Of course, one-time orders should not be refused either, sometimes they can be very profitable. However, in order to have funds to pay salaries buy weight loss leads and rent, a stable source of income is needed.

First of all, it is worth starting the search for clients with shopping and office centers, entertainment and leisure establishments. Communication with administrators and owners can yield results and provide the cleaning company with its first customers.

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There are other types of offline advertising available to a start-up cleaning company.

Advertising in the media
Advertisements in print media bring their fruits, but it is necessary to take into account the specifics of this method. Calls will come in within two to three weeks after the publication of the advertisement, and the volume of orders is usually very modest.

Advertising of cleaning services in the media

Source: shutterstock.com

This is because ordinary people search for a cleaning service company through newspapers and magazines. They need to clean their apartment after renovation or after moving. The chance that a magazine with your ad will catch the eye of a manager of a reputable company is small.

Advertising in specialized publications
You can place material about your company in thematic publications, including those aimed at consumers of cleaning services. By purchasing space on a printed page and providing the magazine with a quality article about your services, you can count on interest from owners of office and shopping centers who are interested in long-term cooperation. It is desirable that the material be well illustrated and contain real information about the cleaning company.