Round 3. Evaluation
Offline advertising. Wherever traditional advertising is placed, it is impossible to accurately calculate how many people will see it and how many customers it will bring to the company. However, there is one little secret for determining the effectiveness of offline advertising: if you specify different phone numbers in different sources, you can compare the productivity of promotion channels.
Online advertising. In this case, it is very easy to evaluate the effectiveness of advertising. Using special tools, you can find out not only the number of visitors to the resource, but also betting email list the age of these people, gender, place of residence and other useful information. Thanks to it, advertisements can be placed only on those sites that send you the largest number of buyers.
Offline - Online 1:3
From all of the above, we can conclude that progressive technologies are slowly but surely pushing offline advertising out of the way in almost all areas. With the help of Internet marketing today, you can select the best promotion channels, easily reach your target audience, etc. All of this has the most favorable effect on increasing sales.
Offline advertising can be divided into several types depending on its media: TV and radio, press and outdoor structures. Let's talk about each of these media in a little more detail:
Cold calling
They are considered one of the most effective marketing tools that have nothing to do with the Internet. But you can call potential buyers and offer them your products only if you have a client base. This base can be developed by your own efforts or purchased from special online services. Another option is to find clients' mobile numbers on the Internet using free classified ads for the sale of goods or the provision of services.
Cold calling
Source: unsplash.com
Successful cold calling requires a clear understanding of who exactly you are trying to contact by offering trading, investments or partnership. There are different types of clients, and each of them should have their own call script. It allows you to keep the conversation on track, answer the client's questions without hesitation and ultimately achieve mutually beneficial cooperation.
There is an opinion that this type of offline advertising is quite difficult to use, because it is not easy to persuade a stranger to make a purchase. But if you improve your experience in telephone sales, use a well-written conversation script, you can attract many new clients to the company almost for free.