Targeted advertising in social networks

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In addition, geotargeting saves your advertising budget. The cost of displaying ads for residents of the capital is higher than for the regions. Therefore, if your target audience is in your city, there is no point in spending money on placing targeted advertising for Muscovites.

Behavioral targeting

Let's say a user is looking for information on working with personnel on your website. What kind of ad do you think you need to show him so that he agrees to leave you his contact information art director email list and subscribe to the newsletter? About ways to attract the target audience, competitive advantages or methods of personnel control? Of course, the latter. This is how behavioral targeted advertising works.

This type of targeting works not only on the company's website. For example, if you sell bags and wallets, you can set up your ads so that they are seen by all users who have left messages on pages or communities dedicated to this topic.

Interest targeting
Everyone is passionate about something. Some are ardent football fans, others love nail design, and others are crazy about cats. And social media pages can tell you about their owner's interests.

In order to set up targeted advertising, for example, for football and beautiful nails fans, you need to select the target audience registered in the relevant groups on social networks. For those who are fond of cats, place ads on thematic forums.

Time targeting
Targeted advertising in social networks

Linking to the time of placement is effective for targeted advertising, for example, for catering. So, in the morning it is better to publish ads about tasty and healthy breakfasts, in the afternoon - about inexpensive hearty business lunches, in the evening - about sushi or pizza with home delivery.

In addition, in many types of business there is a certain correlation between sales and time of day. For example, if you know that on weekdays from 18.00 to 20.00 the most applications are received, then set up targeted advertising for this time interval. It is better to turn off the ad during other hours, so you will save your advertising budget.

Or you can set up targeting for specific days of the week. For example, on the weekend, offer users to go to a sauna or spa to relax after a hard week of work. Or tie it to the season: “Hot? Buy air conditioners and fans from us!” There can be many ideas, try to come up with your own version.

Socio-demographic targeting
There are many criteria to set up: age, gender, education level, religion, nationality, etc. If you set everything up correctly, your targeted advertising will hit the customer's heart.

For example, you can set up targeted advertising on Instagram for those users who wrote "freelancer" in their profile. That's all, that's enough to launch targeting.

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On Facebook or VKontakte, you can also set up ads based on the age of users, and on birthdays, offer pleasant gifts with the words: “On the occasion of your birthday, we are giving you the maximum discount in our online store.” And you can show the ad a few days before the holiday, so that the client has time to choose a gift.

What is the cost of targeted advertising?
Targeted advertising can vary greatly in price depending on the settings, target audience, level of competition for the selected topic, display region and conversion rate. In order to announce the final amount, you need to do a test run of advertisements in different social networks.