The pros and cons of native advertising

[ishanijerin1]

The benefits of native advertising
The main benefits of native advertising are:

1. High click-through rate
2. Can be widely approached 3. Can be spread by
users

We will explain each one in detail.


High click-through rate
Native ads tend to have higher click-through rates than other types of web advertising .

This is because native ads are displayed on sites that are highly relevant to the information being delivered , so users who visit the site on which the ads are displayed are more likely to be interested in the native ads themselves.


For example, let's say a native ad introducing payroll directors email database a programming school is placed within an article about how to study programming. Consider the psychology of users who visit the article.

If that user wants to know how to study programming, it's likely that they are worried about how to study programming, and therefore likely that they are also interested in attending a programming school.

In this way, it can be said that the probability of a user clicking on an ad is high, based on the user's level of interest .


A wide range of approaches are possible
Native advertising can reach a wide range of audiences, from potential to actual .

From the example of the programming school given above, you can see that it is possible to approach the visible layer.


As for the potential market, for example, by placing an ad for diapers within an article about child-rearing, or an ad for real estate within an article about the secret to a happy marriage, it is easy to broadly approach users who have not yet shown interest but who are likely to own property in the future.

In this way, it is possible to approach a wide range of customers, from potential to actual users.


Users can spread the word
Native advertising, especially article ads, can sometimes be spread by users .

The reason is that even though it is an advertisement, if it contains useful information or is an article that users find interesting , they may post it on social media, for example, or spread it among their friends by word of mouth.

In this way, by posting information that is useful to users, it becomes easier for them to spread the information, which ultimately results in significantly improved cost-effectiveness.


Disadvantages of Native Advertising
The main drawbacks of native ads are:

1. It may cause offense. 2. It is difficult to find
media to feature it. 3. The unit price is relatively high.

We will explain each one in detail.


May cause discomfort
Native ads can sometimes be irritating to users.

As explained above , depending on the type of native ad, clicking on it can take you to your own website .

However, native ads need to be tailored to match the design of the website or app on which they are displayed.

If the design of the native ad is completely different from the design of the website it leads to, or the product or service being introduced, it will not only dampen the user's interest , but may even cause them to distrust the ad .


As such, while native advertising is likely to pique users' interest, it is important to be careful as you could even lose credibility as a company if you do not carefully check the path to the next destination.


It's hard to find media to feature
Native advertising has the advantage of being easy to attract the interest of visitors to the site where it is posted and also has a high click-through rate. However, the downside to this is that it can be difficult to find articles containing information related to the products and services that your company wants to introduce.

Therefore, it is likely to take time and effort to find media to feature in.


Relatively expensive
Native advertising tends to be more expensive than other types of web advertising .

Depending on the media you advertise in, the fees can range from hundreds of thousands of yen to hundreds of thousands of yen, but the more SEO-optimized media you are and the more traffic you get, the higher the advertising fees tend to be. So while you can expect results, the downside is that it's difficult to get started unless you have a lot of funds to spare .