Migrating to GA4: Basic Steps

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Those whose ecosystem includes a website and an application should switch completely to GA4 now. This way, you will work with data more efficiently.

If we talk about the difficulties during the transition, then this is more relevant to those who already had a system set up that included additional services integrated with GA. What is the difficulty here? Any analytics system has two points of interaction: 1 - where we get the data from, 2 - where we transfer it. For GA, these are the Reporting API and Measurement Protocol, respectively. Since UA and philippines consumer email list GA4 are significantly different, some services may stop working. But many services are already sharing information on how to establish integration with the new Analytics. Therefore, this issue is definitely solvable.

Google itself recommends using the GA4 Setup Assistant and provides fairly detailed instructions on how to do this. We'll go over a few basic steps.

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Once you proceed to setup, the system will offer the following options:

Create a new resource.
Link the current property to an existing Google Analytics 4 type property.

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The first option is relevant for us, since we are switching from a UA resource. You have created a new GA4 resource. Data will only start to be collected after installing the code on the site or in the application. Now you can use the GA4 Setup Assistant to go through the GA4 setup process with UA. Once the process is complete, you will see a message at the top of the page that the connection between the resources has been established.