What is digital marketing?

[muskanislam25]

Nowadays, the internet is considered the largest source of information in the world . Companies tend to invest more in digital marketing and in the production of quality content. Optimizing their websites and thus increasing the visibility of their pages to attract more potential customers to their site, leading to increased sales .

The purchasing process has also changed nowadays. It is very common for us to search for products and services that we want on the internet, whether to find the best prices (when we already know what we want), to look for information about a specific product or service (when we are still considering the possibility of purchasing), or even to find out more about a problem that we have (when we do not yet know which solution could help us).

To get an idea of ​​how Digital Marketing has changed the purchasing process , it suffices to say that, in the past, almost all of the information we obtained about products and services was in the hands of the companies that sold them. In other words, to find out more about a product or service, we had to go directly to the seller, who would probably “pull the heat to their own side” in favor of the company instead of providing unbiased information about the products and services.

Today, Digital Marketing allows consumers to play a more jamaica whatsapp data active role in this process. We can say that 60% of the purchasing process has already been completed before the consumer even contacts the seller. Digital Marketing is, in fact, a huge opportunity for companies to strengthen their brand and multiply their business opportunities, since the Internet is already part of people's lives.

What is Digital Marketing?
Digital marketing, also known as online marketing, is the promotion of brands to engage with potential customers using the internet and other forms of digital communication. This includes not only email, social media and online advertising, but also text and multimedia messaging as marketing channels.

In short, if a marketing campaign involves digital communication, it is digital marketing.

B2B vs B2C Digital Marketing
Digital marketing works for both B2B and B2C companies, but best practices differ significantly between the two.

B2B prospects tend to have longer decision-making processes and therefore longer sales funnels. Relationship-building strategies work best for these customers, while B2C customers tend to respond better to short-term offers and messages.

B2B purchases are typically based on logic and evidence. B2C content is more emotionally driven, focusing on making the customer feel good about their purchase.

B2B decisions often require input from more than one person. Marketing content that works for these decision-making processes is content that can be shared and downloaded. B2C customers, on the other hand, prefer one-on-one relationships with a brand. However, there are exceptions to every rule. A B2C company with an expensive product, such as a car or computer, may offer more informative and serious content. The strategy should always be geared towards the type of target audience, whether it is a B2B or B2C company.