Those who deal with the creation of websites know well that they must worry about evaluating all those elements that have the greatest impact on visitors: these could be contact request forms, calls to action , texts placed at the top of the page, videos and much more.
It is therefore necessary to focus our attention on all those factors that we know are capable of arousing a certain interest on the part of users: to do this, we can make use of those convenient tools known as heat maps.
As we have seen, the design of the site is an aspect georgia whatsapp number database that significantly affects the browsing experience: optimizing navigation also means placing the right elements in the most appropriate places, but often our perception diverges from that of our target. Heat maps therefore allow us to refine our web design choices by justifying them with actual data.
A heat map is a tool that performs a visual analysis of user interactions within a site . It is a tool aimed at investigating the behavior of visitors to a portal to identify the elements of a page that attract the most attention of users.
Heat maps highlight user interactions in specific areas of our site in the form of a certain color gradation: the more people click on certain areas, the more they are shown surrounded by color halos tending towards red or orange depending on the intensity of the feedback.
Furthermore, these tools allow you to record video sessions of the analysis of the interaction areas to have a complete and revealing overview of our situation.