Yellow stimulates action
Yellow – the color of sunshine and joy, bright and striking, is email contact lists uk sometimes used in marketing, but, like red, with a certain amount of caution. Too much of it can be considered irritating (a lot also depends on choosing the right shade, it is not necessarily necessary to use the brightest yellow).
The psychology of color in advertising associates it with a warning (in life we also encounter it in this context, e.g. in traffic lights), a call to action, an important signal to which the author wants to draw the attention of the recipients. It is often used in connection with time-limited campaigns, e.g. sales, to create a sense of urgency and a need for a quick response.
Orange color popular in e-commerce
Orange is often used in a similar context to yellow, as it also connotes joy and fun. It draws attention and encourages quick action. What sets it apart in terms of color psychology in business is its strong association with trade, especially low prices and finding the best deals.
Various shades of orange appear in the logos and visual communication of many e-commerce platforms, both Polish and foreign. They can also be found in price comparison sites or on portals aggregating information about interesting offers and discounts.
When is it best to use blue in advertising?
The color blue in advertising is a very universal solution, used in many industries, as it is clearly associated with knowledge and professionalism. It is also associated with seriousness and calmness. It is not without reason that blue, or rather navy blue, is a "formal" color.
This is particularly important for companies in industries that require increased trust,