This article contains insidious mistakes that can lead to:

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to waste time;
not getting the desired result;
drain the budget.
This article is intended for those who have experience running advertising campaigns and have already set up your domain, pixels, and events. For those who haven't yet, follow the link for these settings.

Using this selection, beginners will be able to avoid mistakes, and internet marketers will be able to double-check themselves.

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What to do in Facebook Ads
1. Check the goals
Before placing ads, decide what you want from the ad: leads, traffic, video views, etc. A common mistake advertisers make is choosing the wrong goal. For example, if you choose to get brand recognition when the real goal is to attract new customers.

Choosing the right objective can make a big difference in your Facebook advertising strategy. For example, if your objective is “Video Views,” Facebook will show your ads to users who watch videos more often.