For example, if a client cannot choose the color of the sofa upholstery from a photo on the Internet, the specialist invites him to an offline showroom to look at fabric samples. A personal discount when placing an order within 3 days motivates him to make a prompt decision. The potential buyer signs up for the showroom to choose the color of the sofa upholstery and conclude a deal.
Note that well-written cold CPs can also attract new vietnam telegram customers. Hot CPs should push buyers who have doubts to take targeted actions. These are effective tools for increasing sales.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
Advertising Channels Efficiency Calculator: Optimize Your Budget and Increase ROI by 70%
A Killer Commercial Proposal Template That Increases Conversion to Deals by 60%
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153114
Rules for creating commercial proposals
The text of the commercial proposal must meet the following criteria:
Clarity and comprehensibility . The data in the CP should be presented clearly and intelligibly. Do not use complex speech patterns and write in a language that is understandable to clients.
Laconicism . Clients are interested in short but informative commercial offers. Describe the main characteristics of the product/service, but do not go into the smallest details.
Focus on benefits . Explain the benefits of the product/service and what the customer benefits from.
Structure of the K P. Its parts: introduction, main text and conclusion with contact information.
Interesting design . Do not neglect the design. An attractively designed commercial offer will interest the client and form a positive image of the company.
In a cold CP, it is not necessary to indicate the price of the product/service. It is aimed at establishing contact with the client, and not at quickly concluding a deal. In a hot CP, there is more information. This format involves a detailed story about the product, working out possible objections, a description of guarantees, as well as reviews from satisfied customers.
Please note! In some cases, an accurate calculation of the prices of goods/services is required if the buyer requests additional information. As a rule, budgetary institutions collect several CPs to justify the auction price. Then they can send an invitation to the company to participate in electronic trading and formalize a profitable deal.
Requirements for commercial proposals
Let's consider the basic requirements:
Volume
The CP is a component of the sales funnel and can be used at the beginning of communication with the client or in the middle. Of course, this affects the volume of the text.
Sending to a "cold" audience (database mailing) . It is customary to call such a commercial offer an announcement.
Volume: 1-2 A4 sheets.
Volume
Source: shutterstock.com
The letter is the first point of interaction between the company and the client. It should interest, briefly describe the offer and encourage cooperation with the company. Write a short text with an attention-grabbing title and subject of the letter. There is no point in revealing all the advantages of the product/service.
The purpose of such a commercial proposal is to convince a potential buyer to send a request to the company, call the manager. The transaction is formalized by a cold commercial proposal at subsequent stages of interaction.
Standard cold sales pitch scheme: offer – benefits – incentive to take target action.
Sending to the client when he/she has agreed to the commercial offer. Volume - 3-4 A4 sheets. The volume depends on how much information needs to be reflected in the commercial offer. If necessary, presentation material can be attached.
The client has approved sending him a commercial proposal, which means there is a chance that the deal will take place. In this case, the commercial proposal is aimed at justifying the benefit for the buyer. It is not necessary to state the arguments briefly. The main thing is to think through all the evidence of the benefit of this proposal.
Note that clients are not considered warm after a telephone conversation. Especially if it was a cold call. It happens that the client approves the offer simply out of politeness. If you are unsure about the amount of information needed in this case, then give preference to a short format. This way, the recipient is more likely to read the CP in full. Send a detailed commercial offer after the client's request.
Read also!