How to increase sales of gynecological drugs by 10% in 8 months

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Wunder Digital has quickly grown from a team of 5 people into an international advertising agency with offices in 5 countries around the world. We present a case study of the largest pharmaceutical company STADA in Kazakhstan.

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Initial task
Product: gynecological drugs Hexicon, Livarol, Femilex.

Task:

Coverage from 70%.
Increased recognition of Hexicon from 28% to 40%, Livarol from 9% to 30%, Femilex from 7% to 30%.
Sales growth for each brand is 10-20% (2021 vs PY).
Image company tools: DV360 – YouTube, partner sites; Facebook + Instagram – interests, remarketing, Look-a-like.