With live broadcasts, you can create

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For example, hosted an event with @evelyn_henson that showcased seasonal products. Customers can click on the View Products link to browse the collection, save, or purchase from the creator’s Instagram shop.

Live Shopping

A sense of presence for your audience. You can save the broadcast for future reference. Selected broadcasts will automatically appear in the Recent section of your Shopping portal's Live tab. The content can be displayed in the Videos poland rcs data tab of your profile, and users will be able to watch the video after the broadcast ends.

If you're looking for a way to promote your store and create content that will be profitable in 2022, take advantage of online shopping.

4. Instagram Video Everywhere
Short videos have become a major feature of Instagram over the past year, whether it's Reels, Stories, or Live.

In October 2021, the platform announced that the IGTV section for long-form videos was going away. It was later merged with videos in the feed, and now such content appears in the profile tab.

However, this does not mean an irreversible departure from full-length content. On the contrary, while previously there were 60 seconds for videos in the feed and 15 minutes for IGTV (when uploaded from a mobile device), now all accounts can publish videos up to 1 hour long.