How do you come up with a good slogan?

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Coming up with a good slogan starts with defining the goal. Did you succeed in doing that? Then think about your distinctiveness. What makes your company, brand or product different from the competition? What do you really want your customer to remember about your company? Having mapped out your distinctiveness will give direction to your slogan. Next, start brainstorming in a small team of employees. After all, the chances of coming up with the slogan on your own are not that great. During a brainstorming session you give each other ideas and together you can make a list of possible slogans.

Testing the slogan
Then schedule a second brainstorm, possibly with other people, and reduce the list to three top performers. Then it's a matter of selecting, rewriting and fine-tuning to finally achieve the best result. Also cambodia mobile numbers list be sure to test your slogan with people outside your company. Something you like or find funny internally may be perceived differently outside the company.

Additional tips for coming up with a slogan
If your company also operates in a country outside the Netherlands, it may be useful to translate your slogan for that country into the local language. A Dutch slogan is not recommended anyway. Do you have an international company working in several countries? Then an English slogan may be the best option.
Enter your slogan into Google and test if it is not already being used.
Check in the Benelux Intellectual Property Office to make sure your slogan is not already registered as a trademark.
Capture the slogan as a domain name. You never know if you'll ever want to create a campaign or website for this.
Make sure your employees know your slogan and live by it. Your slogan and associated communication must be consistent with what your company portrays. Interpolis' slogan is the simple Glashelder. Then the communication towards customers cannot be a jumble of vague terms.