3. Creating a community of your loyal patients

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Surveys allow you to identify the expectations and needs of the audience. This can help when planning new package offers, improving service processes. Knowing about customer needs, you protect yourself from serious professional disputes with the recipients of your services.

Polls increase engagement and stimulate discussion. By participating in them, each person understands that communication with the company is two-way. Thus, a group of caring people turns into a living community, whose members interact with the institution and with each other under your posts.

And to develop your community through polls, show that you care about your users' opinions. america rcs data Share the results of your votes and the decisions you made with your participants.

4. Content creation
Surveys create a variety of authored content about your facility. Patients participate in discussions, creating content for potential users, a platform for further trust, and influencing the image of your facility.

Let's summarize

Surveys and marketing research aim to better understand changes for marketing promotion!

The proportion of those who visit a clinic, as a rule, directly depends on the proportion who know about it. The effectiveness of promotional investments in increasing the level of popularity of the clinic depends on the awareness and loyalty of customers. If there is a significant direct dependence, investments in advertising the clinic are advisable.

That is, identifying the nature of the relationship between awareness of the clinic, its benefits, and its attendance is necessary to determine the feasibility of investments in development. Marketing research on the choice of our patients in our favor helps to do this.

From the editorial office. Therefore, it is important to train marketing specialists in the medical field. Sign up for Natalia Tulinova's author's course " Marketing of Medical Clinics ". 10 lectures will help you understand the specifics of promotion in the medical field. We recommend watching a trial lecture.