Personal Branding: Mini-Guide to Your Online Presence

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What is Personal Branding?
1. Create your brand identity
2. Create your visual identity
3. Create your personal website
4. Create a blog to reach your “niche”
5. Do Personal Branding on social media
Welcome back to my blog

Are you a freelancer looking for new clients? A professional who has recently started writing content for his niche audience? Now more than ever, it is the perfect time to dedicate yourself to Personal Branding , a communication activity that no professional can avoid nowadays.

When choosing a service, it is known that users seek direct cameroon whatsapp number database contact with the person they rely on. It therefore becomes of fundamental importance to take perfect care of your online reputation, so as to ensure not only that you are visible to the public, but also that you connect with them. Here are some useful tips on how to do Personal Branding online .

What is Personal Branding?
As current as it may seem, the term Personal Branding was first coined in 1997 by Tom Peters , CEO of “Fast Company” magazine. His aim was to find the right words to describe the art of building a personal brand and marketing yourself . And he succeeded perfectly, considering that decades later we still use the terminology coined by Peters.

But if I really have to give a clear definition, I feel I have to quote Luigi Centenaro , one of the major Italian experts in the sector: “Your Personal Brand is the reason why a client, an employer or a partner chooses you”. In essence, it is nothing more than the art of promoting yourself , highlighting your strengths, skills and specialties.

To do all this, you not only need to know yourself well – and also know what others think of you – but you also need to be able to communicate it correctly to your audience.