In today's Whiteboard Friday, process to making the uk email leads SEO case to those small and medium businesses that need a little extra push to help you help them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about how to make the SEO case to small businesses, small business owners, small business CEOs, maybe even some medium businesses as well.
I want to start by saying that this is a challenge for a lot of us, but it's a challenge for both types of SEO folks. For in-house folks, you might be the marketing person at your company. Maybe there's only a handful of you, you're a relatively small business, and you're trying to make the case, "Hey, boss, team, we should invest in SEO." Likewise, for a lot of consultants who are serving small and medium businesses or very small local businesses, making this case to potential clients can be really tough too.