Trust and credibility
Credibility and trust are very important factors when making decisions about online purchases, since lack of trust is a major barrier.
While there are various approaches to gaining user trust, brand recognition is a very important factor. However, if you can't afford to splurge, here are some key guidelines:
A good design shows competence and contributes to the trust that users perceive. Using attractive contributes in this sense, since no one trusts a brand with low-quality images of its products.
Encourage customer testimonials, ratings, and reviews – they are iran mobile database a huge booster of conversion rates. Include review snippets on your homepage, product pages, and even in your ads.
Acquiring customers the right way: practices that e-commerce must implement to penetrate paid traffic channels
Within the paid channels, there are profitable clients with a high ROI and others that are very inefficient.
We propose the following combination of channels:
Since Google has the largest share of the audience, most of the budget should be dedicated to combining different ad formats: Shopping ads, PLAs, and YouTube ads for user activation.
The next part of your budget should be dedicated to Facebook, but with caution, as marketers tend to overspend and buy traffic at a very high price.
Finally, spend a good portion of your budget on testing other platforms that don't have a high ROI. As we mentioned above, Instagram, Pinterest, and TikTok can become the most valuable source of traffic.