Many companies cite measuring return on investment (ROI) as one of the areas where they feel most frustrated. To overcome this idea, you must resort to analyzing and measuring the results of the main Google Ads KPIs, and thus carry out a good evaluation of your business's performance in the digital field.
Getting involved in the digital strategy of a project is an exciting and challenging task. But analyzing results and measuring the effectiveness of actions is often not so pleasant. Given this, it is necessary to know that measuring results must be a priority in your business: if you do not monitor the investment you make in Paid Media, it is impossible for you to know what the profitability is (if that profitability has been achieved). With Google Ads KPIs you can monitor and measure any metric in a very simple way.
KPIs in Google Ads: measure brand awareness
KPIs (Key Performance Indicators) are key indicators for your kuwait phone number data project, which you must first decide on according to your priorities when you are about to create Google Ads campaigns. These metrics allow us to interpret the result of an action based on its purpose. Although they usually focus on the quantitative and sales, this is not always the case; calculating the improvement or increase in your company's brand awareness is equally important, and is made possible through the Google Ads display network.
Display ads are one of the most widely used ways to increase a brand's reach, as these ads can be shown on sites related to keywords we have defined through contextual targeting.
As for formats available on the Display Network, we have: text ads, static images, HTML5 animations and videos.
The most commonly used KPIs for measuring results in this regard are:
Impressions. If you're wondering what impressions are in Google Ads, they refer to the number of times an ad appears on a search results page or any other site in the Google network. This indicator represents the number of users who have been able to see your ad and, therefore, the company's brand.
CTR (Click Through Rate). Indicates the interest or relevance that your ads have for the users to whom they are shown. Although there is no value to determine when we have obtained a good CTR, it can be compared with that of the competition that is competing with your ads. Even so, it is understood that the higher your CTR, the more relevant the campaign is; with this we check the commitment of the users. And what are the clicks in Google Ads CTR? The number of times a user clicks on our ad. The formula to calculate the CTR is the following: