The main criterion is the size of the base: if it is still small, it is better to focus on attracting traffic and leads. Full-fledged CRM marketing should be launched later, when there are enough subscribers in the base.
Of course, CRM communications can be sent even to a couple of hundred users. But there is no point in hiring a CRM marketer to work with such a base.
There is one exception : the company has the opportunity to organically increase the base in a short period of time. For example, an event is planned for which several thousand people will register. In this case, a CRM marketer will help to competently collect contacts and warm them up for the next target action.
Will the work of a CRM marketer pay off?
It depends on several factors.
Firstly, a CRM marketer usually works in tandem with other facebook data specialists: a manager, a copywriter, a designer, a layout designer, a strategist, a marketing director, etc. The responsibility for the success of CRM campaigns lies with the entire team.
Secondly, a lot depends on the experience of the CRM marketer. An expert with three to four years of experience will pay off faster, but he will also cost more (more about this in the next section of the article).
In general, recouping the costs of CRM marketing is one of the key tasks of a CRM marketer. In addition to mailing metrics, such as click-through rate, he must track and improve financial metrics:
average bill;
share of repeat sales;
customer lifespan;
revenue from CRM communications.