All that to say, your voice messages do have an impact on your sales success and the client’s perception of you, so try the ten quick and easy tips now and make your messages give you the results you desire.
The Ten Tips
Be A Benefit!
Communicate in a way of “benefit” versus “just checking in”, or “following up.” People are only concerned with one thing: what’s in it for me (WIIFM). If you want a call back, give the client something they want. What I commonly hear in working with sales people is, there is a way to communicate their message as a “benefit”, they just don’t adapt their message to accomplish that end.
Slow Down!
I received hundreds of voice mails when I was a sales manager. One of the fastest ways to make me hit “delete” was if I couldn’t understand the name or company name of the individual. Surprisingly it happened often! There are two reasons to slow down when you give your name and number. First, when you pause and change your pace it re-grabs the listener’s attention. Second, they will know who you are and how to reach you.
Give Yourself Permission To Call Back.
When you leave a message operate with the assumption taiwan telegram data that although you are leaving a message that you believe will get a call back, just think and act as if you won’t. If you do you will let them know you will call them again if you don’t hear from them. This way, if they don’t call, you have already let them know you will be calling again.
We are all curious by nature, and your prospects are no different! Warning: this strategy can be touchy, but I have seen it work many times. Simply leave a message saying, “Hey Mark, it’s Mike. 888-555-5555,” and hang up. Here’s the catch. When people call you back they might think that was a “sneaky” move. To combat this thank them graciously for giving you a call and assure them your conversation will be quick.
Getting Past the Gate Keeper & Getting That Elusive Appointment Without An Appointment:
“Are they expecting you?” If I had a dollar for every time I was asked that on a cold call I would be Warren Buffet’s rival. An easy way around that while still being completely truthful is to leave a voice mail after hours and let your prospect know you are coming by. Be specific as you can with a time. Then, when you show up you can honestly say, “They are expecting me to come by.” In additional plus to this tactic is since they know you are coming they are not surprised when they hear you are at the office. It “warms” the call.
Familiarity Breeds Confidence.