The chatbot improves some signals in SEO
So far we have focused on the benefits of chatbots to have a better return on investment. But that does not mean that it does not have positive side effects in other aspects that can positively impact SEO. Normally implemented there are two metrics that change favorably:
Time on site : Having a way to interact at hand makes the user extend the number of seconds or minutes they are on the page before leaving because they are busy interacting.
Bounce Rate – Another metric that often changes dramatically is bounce rate because chatbots often generate events that are processed by Google Analytics and that means that single page malaysia mobile database visit is no longer counted as a bounce.
And in a world where user experience is gaining weight within Google's algorithm, these types of tools can also have a positive effect due to the signals of greater user interaction that the user generates.
Let's get to work
With everything we have told you in this post, the truth is that there is no shortage of arguments to understand how fitting chatbots into your digital marketing strategy can have an incredible return. Especially because of the ease of creating and implementing one in a short time to start testing.