Four outcomes of every transaction:

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The easy sale is really that easy. What’s hard is the discipline to follow-through with the follow-up. Remember the adage; if you’re not following up, you’re starting over.Are you geared to win?
Keep in mind, business is not about just selling products. Business is about developing and helping people who build loyal clientele and contribute to the bottom line. While no one can win all the time, 100% of everyone’s effort must lead to improving the percentage of wins vs. losses.

Win-Win
Both the business and the customer are happy. They make china telegram data the sale, make the customer happy, and it was a great success.

Win-Lose
The business is happy, but not the customer. In this case, the business stood firm on an issue, whether it be price or any other factor that could stop the sale. Even though the sale was made, the customer feels mistreated and unappreciated, with no plans to come back, and with the intention of sharing their negative experience with everyone.

Lose-Win
The business closes the deal and makes the customer happy; however, in the process, something went wrong. You, and ultimately the business, lost.

Lose-Lose
The business and the customer reach an impasse, the customer leaves, goes to another business and makes a purchase. Everyone loses, but the customer has the ability to go somewhere else. In a mobile society like ours, the customer has the ability to go anywhere, and more than likely they will drive 20+ miles to avoid being treated with disrespect, mislead, mistreated, or under-valued. Remember, it’s not always about price.

Why is a Win-Win so important?
In a Win-Win situation, the customer purchases, and whether it is a small item or a big ticket item – anything from clothing to a home – the customer leaves happy. And, after leaving, the customer will show off their purchase to their family, friends, neighbors, and colleagues.