KPI setting is used in a variety of industries, including sales.
Below is an example of KPI settings.
Marketing KPIs
Number of new customers acquired
Repeat rate
Customer Satisfaction
Number of page views
Bounce rate
Recently, online marketing has become the norm, with KPIs set to include pageviews and bounce rates.
Other detailed information that is required business development directors email database includes time spent on the website and click-through rate.
The rate of new customer acquisition refers to attracting customers through websites and social media , rather than the telephone approach seen in traditional sales .
If your KGI sales target is set at 5 million yen, you will need to set KPIs to determine how much new traffic you need based on your average order price, click rate, and website dwell time.
KPIs for recruiting
An example of KPIs for recruiting is as follows:
Number of applicants
Number of people who passed the selection process/rate
Job Offer/Rate
Number/rate of job offer rejections
Recruitment costs
Recruitment cost
Setting KPIs has become an essential part of planning new graduate recruitment, which involves a lot of costs.
As in other industries, evaluating each process numerically allows you to check progress and gauge the likelihood of achieving your goals, but when it comes to recruiting new graduates, the future of the company depends on it, so more detailed and effective KPIs need to be set.
Setting several KPIs under the hierarchy of major KPI items allows for more detailed operation, verification, and analysis.
Specific examples of KPI settings
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